Case Study

JOBSKUL

EduTech

Building a repeatable growth engine and a marketing team that runs it.

Growth StrategyFunnel MarketingLead ManagementTeam Handover Framework
01

The Challenge

Visibility and lead generation were inconsistent, and growth activity depended heavily on the founder. There was no defined marketing rhythm or way to hand execution to the team.

02

What We Identified

Service verticals were not clearly defined, the marketing funnel had gaps from awareness to conversion, and there was no lead classification or follow-up discipline.

03

Scope of Work

Growth strategyFunnel marketingLead managementTeam handover framework
04

What We Built

  • Defined company service verticals
  • End-to-end marketing & growth pathway
  • TOFU-MOFU-BOFU funnel strategy
  • Weekly execution rhythm
  • Lead classification framework
  • Follow-up SOP
  • 60-day visibility and conversion roadmap
  • LinkedIn and Instagram content direction
  • Marketing team handover framework
05

How We Worked

Audit
Strategy
Team Training
Implementation
Review
06

Impact

  • Improved visibility rhythm
  • Better lead handling
  • Stronger college and corporate outreach
  • More independent team execution

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